Automobile Collectibles

Here is an example of a business to business sales letter to car dealers of a company that sells gift cards that replace certificates gift paper. Anything in brackets [like this] not appear in the letter but simply appears to describe the mechanics of letter

Author: Alan Sharpe

Audience: CEOs auto dealers

Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]

Purpose: Generate appointments for salespeople

[ON MAIL]

[Is 5 x 9 inches in size and has a window through which is a portion of a gift card, personalized with the name of customers. The envelope has a title Teaser: Inside: a win-win-lose proposal for auto dealer.]

[Letter]

[Is 8 1 / 2 x 11 inch copy of both sides]

December 27 2007

Brad Carling, General Manager

Tri-City Chev-Olds

123 Any Street

Anytown OH 12345-9163

[Here, under the name of perspective, adhere to the letter a sample of the gift card auto, personalized with the name of perspective, and this headline: As you can see, this card has success written all over.]

Dear Mr. Carling:

Go ahead, pull this amazing little card the paper.

It is made of plastic. It costs you $ 2 to buy. But it's worth the price of a new car, he sold his lot. This card is worth the value you hand for a minute and think about your competition. Consider your income goals for the next quarter. Need to increase sales of new and used vehicles? Increases your parts & service revenue department? Multiply your accessories department revenue? Retain customers after their warranty runs out?

This card will help. Big time. It is a vital part of AutoCards Sharpe, a custom branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.

Check out the front of your card. As you can see, you customize the card to match the brand image of your dealership and visual identity. Now turn around. Seeing magnetic stripe on the back? It stores information about the dollar value of the card and every transaction.

Cards hand like this for all those whose business it wants to attract and whose loyalty must be maintained. Walk ins. Be Backs. Looky-Louis. Existing customers. Even former clients. Everyone they use the card to buy products and services at their dealership only.

To administer the program with a simple card reader connected to a computer personnel in your dealership running our software. For an average car dealer, the initial cost of buying the system and operating it for one year is less than $ 2 per car sold that year.

That's what the card does not. This is what it does for you.

Please read the prospectus to have closed for convincing details. You can use the card to AutoCards Sharpe:

1. Close More Sales by defeating competitors discounts

2. Increases your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retaining customers for years after the sale of

5. Attract potential customers and increase traffic to your showroom

6. Increase business reference

7. Increase revenues in the rear end

8. Promote brand awareness of its dealer

Sharpe AutoCards system is up to five times less expensive than competitive offerings. In addition, you pay no transaction fees and you do not have to purchase annual maintenance contracts. I call this a win-win-lose proposal for you, your customers and your competitors.

Use your card today to receive coffee and donuts for four.

The gift card they're holding in your hand has been pre-loaded with $ 10 worth of coffee and donuts. Get a first hand demonstration of how the card works for inviting me to his showroom for a free consultation on the system AutoCards Sharpe. Give me your gift card, I swipe it, the transaction process, and hand over the coffee and donuts. Like gift cards that you use a day, it can only be redeemed at the workplace on the card, ie Tri-City Chev-old.

When is a good time to get together for coffee and chat in their showroom? Call me at 123 456-7891 today and we'll make an appointment.

Yours sincerely,

[signature in blue ink]

Brad K Phillips, Director of Sales

Sharpe AutoCards

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "about the author" the message).

About the Author:

Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at

www.sharpecopy.com
.

Article Source: ArticlesBase.com – Free Sample Sales Letter: Example of How to Write a Persuasive
Business Marketing Letter

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