Taxi Sales Brochure
In India and the world, probably the most, the brand of opportunities have been exploited on trains and buses. Opportunities taxis have been largely marginalized. I'm talking about printing "Wong's Restaurant – Great Chinese Food" on the door, but looking at branding opportunities inside the taxi.
Taxis provided to point of sale of goods, sales and sales material itself. I was very bored (and hungry) in more than one trip out. These moments can be used by brands to communicate much more than what is possible in a hoarding or other means of communication to the outside. The costs are relatively inexpensive, as your only budget is the booklet on the material – to be carried along only by interested consumers. Some fixed rate be paid to the taxi operator
Why : People have nothing better to do on trips, apart from reading or eating. Your extra income to the taxi and there is no other way to get consumers to read so much about his involvement High / knowledge intensive products. Many consumers, in fact, like to catch up on the latest investment options.
What to sell: Ideal for sales of project materials real estate, insurance, investment options, launch new mutual funds, IPOs, magazines, etc, the consumer is well defined as a business traveler and that may be in the search for such information.
You might just be able to extend it to sales consumer goods products like chocolates / GUM / Snacks using the space under the dashboard near the windshield, the limited stock of goods
What Taxis: used by business travelers. The taxi operators have UPS tie with big business
As many brands: very limited space involves very few marks can be stored – to climb immediately
Operationally: sell to taxi operator that distributes among its taxis. It is also responsible drivers in creating awareness among business travelers.
Brand PR: Well for the first guys who climb
Brand Awareness / Knowledge: not only build brand awareness, but also the relevance of the brand and preference
Turnover is important: Yes, because its high value and low effort. Also to all those who read it are affected positively.
Just make sure that the driver not to drive sales as it would be frustrating. The driver only to inform consumers of brochures and magazines are available. Can the driver slowly updated at the role of a consultant to various investment options available?
About the Author:
Marketing Professional, Blogger and aspiring entrepreneur.
Visit http://gawdlevelmarketing.blogspot.com to read more from this author
Article Source: ArticlesBase.com – Can Brands Take you for a “ride”
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