Turbo Sales Brochure
Porsche recently sent me a deluxe presentation kit and a very expensive brochure on its new 911 Turbo.
I have sold on eBay last week for $ 45!! I saw others who were selling for twice that amount! (FOR REAL, I'm not kidding, he sold his promotional package!)
Anyway, a simple, well written one page sales letter offering me a test drive that brought me to the showroom, located 27 miles in.. around .. oh .. 17.3 minutes! (I get there faster, but there are plenty of red lights and 2004 Turbo What I have is for all, not as fast as the new 500-horsepower one.)
Marketing Partner and Real Estate By Mail
Over recent months I have been on a mission to collect marketing material of all high-end club and real estate development in the country, and a number abroad. This is partly because I am looking for a second home and partly because marketers want to see how bad it is when orchestrated by traditional advertising agencies (including the campaign for Porsche).
I have samples size over leather-bound booklets, hardcover books disguised as brochures, multimedia, packages with DVDs, videos and the kitchen sink closed. Moreover, almost every conceivable variation of glossy paper and a slick brochure. All cost tens of thousands to produce, in addition, some up to $ 5 each to post!
About the only thing that take no more than 100 examples is a sales letter DECENT, NO ONE!
Each of them has a bad or non-permanent exist, no story, no testimonials, no calls to action and there are about three hundred good deals. More than five million dollars for marketing by the proverbial drain, but you know what, I bet you won some awards!
Here is another observation that can only truly appreciate if you look in a dozen or more packages (exactly the kind of twisted things a real prospect would really!)
All these high-end "vision" brochures look and sound exactly the same. I can not tell from reading your vision if the property is located in Carolina, Utah, Colorado, California or Timbuktu!
Some clubs even use the same store of art!
NO telling the true story of the development or the club and many of the big clubs stories just screaming to be told!
Direct mail is the most effective real estate marketing, membership, golf days or travel. Getting a great response is much more about developing a good sales letter that is spend $ 50,000 on the pictures, printing and mailing.
You only have to succeed once since the simplest approach of writing letters KILLER sales amounting to some 90% less than the typical agency campaign to be converted for life.
About the Author:
Andrew Wood is the world’s leading expert on golf related marketing. He is the author of over 20 books including Cunningly Clever Marketing, The Golf Marketing Bible, How to Market Your Club on the Internet and The Membership Sales Success System. Andrew speaks worldwide on sales and marketing topics and is in high demand as a copywriter and marketing consultant. He is also the CEO and Owner of multiple golf marketing companies including Legendary Marketing and Legendary Golf Management Company.
Article Source: ArticlesBase.com – A Porsche 911 Turbo and the Essence of RESULTS Based on Direct Marketing!
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